Water-Smart Beauty 

It’s time to say no to H2O in your beauty bags.

Being used to seeing water all around us, we think that it’s never going to run out, but that’s not the reality. With one-quarter of the world population being impacted by extreme water stress and consumers becoming increasingly eco-conscious, more and more beauty brands are coming up with innovative ways to create more sustainable products.  

The waterless and water-reduction trend is definitely continuing to grow as consumers reach out for products that are both more convenient, particularly for on-the-go, as well as more environmentally friendly.

Besides their impact on water consumption, waterless or anhydrous formulations have several advantages:

• they are typically more concentrated and also tend to last longer, as you can get away with using less;
• a water-free product, in most cases, is easier to be preserved;
• no water in formulas also means smaller packaging, made of significantly fewer materials. Lighter, smaller packaging reduces shipping weight and space consequently reducing the overall carbon footprint;

Water-smart beauty is aiming to develop a whole range of waterless beauty products to tap into what we believe is the next wave in the sustainable beauty movement.

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To know more about Lamberti Personal Care, please visit our website: personalcare.lamberti.com and download our company brochures.