Unlock new experiences in a changing world
The Land of the Morning Calm will host the Personal Care world in the heart of Seoul.
Along with the spread of the K-Wave, the Korean cosmetics industry has also captured the world’s attention, creating a new term “K-Beauty” to show its rising reputation. Korean products such as skincare and color cosmetics have gained great popularity among international customers. K-Beauty is to cosmetics what K-Pop is to the world of music: a reworked version - adapted to local tastes, refreshed and rich in multiple influences -of what big international labels were offering until then.
After years of distance, we can’t wait to welcome you back at our booth C10 in Seoul at COEX!
Register yourself for free on the official in-cosmetics portal