Ensure superior foam & easy rinse with surfactants inspired by nature
To the scientific eye, hair is a protein filament defined by structure, pigmentation and texture. But hair is much more than that! Our hairstyles project our sense of identity and how we wish others to see us. Hair offers endless creative possibilities. Throughout our lives we put a lot of effort in grooming it, cutting, dying, straightening, curling, or simply arranging. Hair can also play a major role in communication and offer an extraordinary mean of transformation.
No matter what, our lives might not be perfect, but our hair can be!
These days people have become more educated and aware about hair types and needs, and the haircare market is experiencing a relentless evolution. Modern consumers are getting more discerning and their expectations are getting higher. Hair care is now part of everyday self-care routine, moving away from basic shampoos and conditioners, leaving space for fun and experimentation or simply for a moment of relax and wellbeing.
Hair care formulators need therefore to develop modern and appealing products, tailored for different hair and scalp needs. The main challenge is balancing sensory appeal and efficacy.
When it comes to hair care, not all products or ingredients are created equal!
We are fully committed to help targeting hair needs from root to tip, with high-quality ingredients, delivering impeccable results with multifunctional and high-performance benefits.