Minimal beauty, mindful skin care 

The “shelfie” era is over, minimalist trend is knocking everyone’s door

Minimalist trend embraces fewer ingredients, minimal packaging, basic claims, and simpler routines to deliver products that consumers can use easily and confidently.

The ’shelfie’ era has led us to have bathroom cabinets overflowing with products that we couldn’t possibly use within their expiry date. Now it is time to reduce the impact on the environment and to give consumers peace of mind that they are putting fewer chemicals onto their bodies, using only those products that are essential.  Minimalism also embraces gender-neutral products, designed for use by everyone.

One of the key drivers behind the minimalist movement is a consumer desire for simplification.  

Formulas that go back to basics, focusing on well-known ingredients and broad simplified claims are appealing to those consumers looking to establish a consistent, easy to use routine. To formulate these types of products with fewer ingredients, it is important to focus on what’s really important to the product and to include ingredients that bring multiple benefits.

Products falling in the new classic or minimalist category aren’t necessarily natural, but many of them are. The use of natural ingredients is driven by the link between minimalist and “safe” in consumers’ minds.

Another twist on minimalism is its link with sustainability. Using fewer ingredients and less packaging means less environmental impact and this is a statement that is extremely compelling for many young people today.

The key to minimalist formulations is that they still must have textures and benefits that appeal to consumers, so it is important to select the right ingredients!

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To know more about Lamberti Personal Care, please visit our website: personalcare.lamberti.com and download our company brochures.