More on Lamberti Acrylic Polymers
Now more than ever, the personal care industry requires highly functional and easy-to-use ingredients to deliver exceptional benefits.
Consumers’ perception regarding traditional preservatives and increasing regulation has led towards a diffuse use of natural preservatives, especially of organic acids. Following this trend, pH of formulations is shifting from neutral to acidic conditions. At the same time, personal cleansing formulations have become
more and more sophisticated and consumers are not willing to compromise on formulas’ aesthetics: an outstanding sensorial experience is of utter importance. Now more than ever, the personal care industry requires highly functional and easy-to-use ingredients to deliver exceptional benefits.
Properties such as skin moisturization, exfoliation, nourishment or actives’ release can be delivered through the suspension of petals, beads, microcapsules and scrubbing agents. The market offers plenty of rheology modifiers able to thicken and stabilize traditional formulations at neutral pH, but they fail in guaranteeing clarity and suspension at lower pH, condition required for natural preservatives to be effective. Thus, acidic formulas can be extremely challenging and formulators need to find alternative solutions to achieve all these properties at once.
VISCOLAM® CL5 inspires formulators creativity, enhancing customers’sensorial experience and allowing the display of suspended eye-catching insoluble ingredients. It responds to the rheological needs of today’s toiletries formulations, overcoming technical hurdles of traditional rheology modifiers and working in synergy with surfactants, providing elegant flow, superior suspension and excellent clarity at skin physiological pH.